In today’s article, I will share with you Shopify Abandoned Cart Email Templates.
As you know, Abandoned Cart has many opportunities. When customers who visit your store add products to their cart and leave your store without starting the purchasing process, reminding them of their cart by starting email automation increases your conversions. If you don’t know how to set up this automation, you can go to our related article by clicking here.
First of all, your abandoned cart email content is directly related to your brand language. After analyzing the abandoned cart emails of more than 300 Shopify stores, the emails sent in general consist of 4 categories.
1. The Gentle Reminder
Abandoned Cart can instantly position you as just a polite reminder. In the email, you can talk about the products in the cart, the benefits and advantages of your products and have a Call-to-Action for users to return to their cart.
Example 1: Natural Balanced Language
Subject: Did you leave something behind?
Body:
Hi [Customer Name],
We noticed you left some items in your cart and wanted to check if you had any questions about them. Your [Product Name] is still waiting, and we’d hate for you to miss out!
Click here to return to your cart and complete your purchase: [Cart Link]
If you have any questions or need assistance, please don’t hesitate to contact us.
Happy Shopping!
The [Your Brand Name] Team
Example 2: Sincere Language, Funny
Subject: Your cart is feeling a little lonely!
Body:
Hey [Customer Name],
Looks like your shopping cart is missing you! Did you forget about the awesome [Product Name] you picked out? Don’t worry, we’ve all been there – sometimes life just gets in the way.
Your items are still waiting for you, so come back and finish what you started!
Click here to head back to your cart: [Cart Link]
See you soon,
The [Your Brand Name] Team
Example 3: Formal Language
Subject: Items awaiting your purchase
Body:
Dear [Customer Name],
We would like to inform you that you have items remaining in your shopping cart. We have saved your selections for your convenience.
To complete your purchase, please click the following link: [Cart Link]
Should you require any assistance, our customer service team is available to help.
Sincerely,
The [Your Brand Name] Team
2. The Incentive Offer
While reminding users at the moment of Abandoned Cart, you can incentivize them to return to their cart and finish their purchase with a small surprise.
Example 1: Natural Balanced Language
Subject: Complete your purchase & save!
Body:
Hi [Customer Name],
We noticed you left a few items in your cart. To help you complete your purchase, we’d like to offer you a special discount!
Use code WELCOMEBACK at checkout for 10% off your entire order.
Your cart is waiting: [Cart Link]
This offer is valid for the next 48 hours, so don’t miss out!
Happy Shopping!
The [Your Brand Name] Team
Example 2: Sincere Language, Funny
Subject: We want to see you (and your cart) again!
Body:
Hey [Customer Name],
Did your Wi-Fi drop, or did you just get distracted by a cute puppy video? Whatever the reason, your cart misses you!
To show our appreciation, we’re offering you free shipping on your order. Just use code PUPPYLOVE at checkout.
Come back and finish your shopping: [Cart Link]
We can’t wait to see what you choose!
The [Your Brand Name] Team
Example 3: Formal Language
Subject: Exclusive Offer for Incomplete Purchase
Body:
Dear [Customer Name],
As a valued customer, we are pleased to offer you a special incentive to complete your recent purchase.
Kindly use the code THANKYOU10 at checkout to receive a 10% discount on your entire order.
We have saved your selected items for your convenience: [Cart Link]
This offer is valid for a limited time. We encourage you to take advantage of this opportunity.
Sincerely,
The [Your Brand Name] Team
3. The Social Proof Approach
In this strategy, if the customer adds products to their cart and leaves your store without starting checkout, you can send them reviews and comments from other customers or opinion leaders about your brand and products.
This way, you can both build trust with your customers and solve any concerns they have that prevent them from buying.
Example 1: Natural Balanced Language
Subject: See why others love these products!
Body:
Hi [Customer Name],
The items in your cart are some of our customer favorites!
[Product Name] has been receiving rave reviews for its [mention key features or benefits].
See what others are saying:
“[Customer Testimonial 1]” – [Customer Name]
“[Customer Testimonial 2]” – [Customer Name]
Don’t miss out on these popular products: [Cart Link]
Happy Shopping!
The [Your Brand Name] Team
Example 2: Sincere Language, Funny
Subject: Join the cool kids club (aka people who bought this awesome stuff)
Body:
Hey [Customer Name],
You’ve got great taste! The items in your cart are some of our best sellers, and for good reason.
People are going crazy for [Product Name], and we think you’ll love it too!
Don’t just take our word for it, check out these reviews:
“[Funny Customer Testimonial 1]” – [Customer Name]
“[Funny Customer Testimonial 2]” – [Customer Name]
Come on, join the club: [Cart Link]
See you on the inside!
The [Your Brand Name] Team
Example 3: Formal Language
Subject: Highly Rated Products Awaiting Your Purchase
Body:
Dear [Customer Name],
We would like to highlight the positive feedback we have received for the items currently in your shopping cart. These products have garnered exceptional reviews from our valued customers.
Here are a few testimonials:
“[Formal Customer Testimonial 1]” – [Customer Name]
“[Formal Customer Testimonial 2]” – [Customer Name]
We encourage you to review your selections and complete your purchase: [Cart Link]
We are confident that you will be satisfied with your purchase.
Sincerely,
The [Your Brand Name] Team
4. The Scarcity Tactic
Finally, you can aim to create a sense of urgency with the e-mail you will send at the moment of cart abandonment. Emphasizing that products are selling quickly and stocks are limited can be a good starting point. In this way, you can both trigger the fear of missing out (FOMO) on your customers and create a popular brand image of your store and brand.
Example 1: Natural Balanced Language
Subject: Don’t miss out! Your items are selling fast!
Body:
Hi [Customer Name],
The items in your cart are popular, and they’re selling quickly! We wouldn’t want you to miss out on these great products.
Complete your purchase now before it’s too late: [Cart Link]
Happy Shopping!
The [Your Brand Name] Team
Example 2: Sincere Language, Funny
Subject: Uh oh…your cart is about to ghost you!
Body:
Hey [Customer Name],
Your cart called, and it’s feeling a little neglected! The awesome stuff you picked out is selling like hotcakes, and we don’t want it to disappear on you.
Come back and claim your items before they vanish into the ether: [Cart Link]
Hurry, these deals won’t haunt you forever!
The [Your Brand Name] Team
Example 3: Formal Language
Subject: Limited Availability of Selected Items
Body:
Dear [Customer Name],
We would like to inform you that the items in your shopping cart are currently in high demand and may sell out shortly.
To secure your purchase, we recommend completing your order as soon as possible: [Cart Link]
We apologize for any inconvenience and appreciate your understanding.
Sincerely,
The [Your Brand Name] Team
Here we show you four of the most important strategies you can use in abandoned cart emails, with examples of different approaches and languages. Depending on your brand and your customers’ reasons for cart abandonment, you can use one of these cart abandonment email templates.
Remember, add-to-cart is an important micro-conversion on the path to purchase.
Shopify abandoned cart automation allows you to send emails only to customers who have already registered with your store and given you permission to receive marketing messages.
You can’t send these emails to users who haven’t registered with your store. I recommend that you review the Growth Suite app for this audience.
Also, don’t forget to check out the following articles on Shopify Cart Abandonment.
Shopify Abandoned Cart Automation
Shopify Abandoned Cart vs Abandoned Checkout
Why People Are Leaving Without Buying Anything
What is Shopify Abandoned Cart Recovery
Shopify Cart Abandonment Email Not Send
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