Author: Muhammed Tüfekyapan

Have you ever launched a discount code campaign, seen an initial sales spike, but then wondered if it truly boosted long-term loyalty or just prompted one-off purchases? That’s where cohort analysis comes in. By grouping customers according to shared traits or the same start date, then tracking their behaviors over time, you can see exactly…

Imagine you could spot your most profitable shoppers before they ever completed their next purchase. You’d know exactly who deserves premium discounts, who needs a gentle push to remain loyal, and who might be on the verge of leaving for a competitor. That’s the promise of predictive analytics in identifying high-value customers. By examining past…

What if you could send discount codes that feel uniquely tailored to each customer’s buying habits? That’s the power of RFM analysis—an approach that segments your audience by their Recency (how recently they purchased), Frequency (how often they buy), and Monetary (how much they spend). This method helps you see who your most valuable buyers…

Have you ever looked back at a major shopping holiday and wished you had more data to figure out what truly worked? Father’s Day offers a golden opportunity to reach a specific audience—those looking for meaningful gifts to celebrate dads, grandfathers, and father figures. In recent years, e-commerce sales around Father’s Day have grown significantly,…

Imagine sending out the same discount code to your entire mailing list and getting lukewarm results. Now picture a world where you tailor each offer to match a specific group’s preferences or spending habits. That’s the power of customer segmentation. By identifying who’s most likely to engage with each type of discount, you can boost…

Have you ever panicked a week before Father’s Day, realizing you haven’t set up any special promotions? You’re not alone. Many Shopify store owners scramble at the last minute to reach out to shoppers in a rush. Why does it matter so much? Because Father’s Day shoppers—especially those who wait until the final days—are often…

Have you ever felt that nervous rush when you realize Father’s Day is just around the corner, and your gift might not arrive in time? You’re not alone—this special day often sneaks up on shoppers. Father’s Day is a major event for online stores because people are eager to find the perfect gift for dads,…

Have you ever shopped at a store and felt the thrill of being treated differently because you reached a higher membership level? Premium customer tiers create that kind of excitement by offering exclusive discounts and perks. They not only reward shoppers for their loyalty but also inspire them to keep climbing the benefits ladder. In…

Have you ever wondered why time-sensitive offers and limited product availability make people rush to complete a purchase? That’s the power of urgency and scarcity, two marketing techniques that can spark instant action. But how do you apply these tactics without misleading your customers? In this comprehensive guide, you’ll discover the principles behind urgency and…

Imagine if, instead of a single purchase, your shoppers committed to a monthly or yearly plan – with incentives that keep them loyal over the long term. This is the power of subscription-based discount models. By offering discounts or special perks to customers who subscribe, you create a steady stream of recurring revenue and forge…