Exploring effective ways to tackle abandoned carts on your Shopify store? Discover how Shopify abandoned cart automation can not only recover lost sales but also enhance your customers’ shopping experience. This guide will walk you through the essential strategies and tools that streamline this process, turning potential losses into profitable opportunities.
Shopify Abandoned Checkout and Shopify Abandoned Cart are two different automations. As I mentioned in my previous article, if a customer starts the purchasing process in your Shopify store and leaves your store after entering their email address, then the Shopify Abandoned Checkout automation is triggered.
When you examine your customers’ behavior with Google Analytics or any other analytics tool you use, you can see that many visitors to your online store leave your store without even starting the checkout process, despite adding products to their cart.
This is where Shopify Abandoned Cart Automation comes in.
How does Shopify Abandoned Cart Automation Work?
You can use this automation if the person who visited your store was previously a member of your store and gave you permission to send marketing messages.
If this visitor adds at least one product to their cart during their session on your store and then leaves your store without starting the purchase process, then Shopify Abandoned Cart Automation starts working.
How to set up Shopify Abandoned Cart Automation
After logging into the Shopify admin panel, click the marketing menu and then go to the automations tab. Click the Create Automation button at the top left.
You will see the “Cart Abandonment” automation among the template automations offered by Shopify.
Click the Create Automation button at the top left. You will see the “Cart Abandonment” automation among the template automations offered ready-made by Shopify. You can access the detailed settings of this theme by clicking the “Edit” button on this automation.
All the necessary settings come ready-made here. In general, I am only updating the rule of not sending another abandonment email in the last 14 days to 7 days.
In the last step of the automation setting, you can update the email you will send. You can edit the content, fonts and appearance here as you wish.
After making all your settings, you can start this automation.
What You Need to Know About Shopify Cart Abandonment Automation
An important segment is those who add products to their cart in your store but leave your page without starting the purchase process. By focusing only on this segment, you can significantly increase your sales and revenues.
However, this automation is only sent to users who have already signed up to your store and have given you permission for marketing communications. So when you think about the visitors who come to your store by clicking on your ads, most of them will not receive these automation messages.
Starting in 2019, we’re working with more than 300 Shopify stores to solve this problem. First of all, the source of the problem stems from the “I’ll buy it later” mindset of these visitors, as I mentioned earlier in my Why People Are Leaving Checkout article.
Growth Suite: Fix Cart Abandonment With Instant Conversions
We designed Growth Suite to solve this problem. Growth Suite tracks your visitors’ behavior in real-time with an AI engine, finds the moment when your visitors are most interested in your product, and then offers them a time-limited discount.
The countdown appears on all pages in your store, product pages, cart-drawer and cart page are updated with messages.
Growth Suite creates a special discount code for each visitor. Instead of generic discount codes such as WELCOME10, your visitors will receive unique discount codes. These codes are 1-time use only and are automatically deleted after the expiry date.
If your visitor has a high propensity to buy, you can give a low discount code for a short period of time. If your visitor has a low propensity to buy, then you offer a high discount code for a longer period of time.
This is all done automatically by Growth Suite. And you don’t need any technical skills to use Growth Suite.
Just one-click install Growth Suite from the Shopify app store, one-click connect your Google Analytics data, and then watch your sales grow.
It’s free for 14 days, and you can see the results on your own store.
If you have any questions, you can always contact us. Also, don’t forget to take a look at the articles below.
Shopify Conversion Optimization Guide
Shopify Abandoned Cart Email Templates
Shopify Cart Abandonment Email Not Send
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