Author: Muhammed Tüfekyapan

  • What is Ideal Customer Profile?

    What is Ideal Customer Profile?

    Ideal customer profile (ICP) is a popular term for growth, conversion and marketing teams. In this post I’ll explain what this term stand for and benefits of ideal customer profile.

  • What is Real Growth for Shopify Stores?

    What is Real Growth for Shopify Stores?

    Each Shopify store owner looking for growth for their own stores. Hundreds of experts, consultants and mentors sharing screenshots of impressive sales figures like six, seven or eight figures. Most time they end up either some course or some tactics. There are a variety of metrics like traffic, impression, ad clicks, conversion rate, revenue, profit,…

  • How to Grow Shopify Store

    How to Grow Shopify Store

    You’ve launched your Shopify store, established a strong brand, introduced your products to world. Now, the question that keeps you up at night is, ‘How do I grow my Shopify store?’. Everyone has a different answer for this question. A good store, great Meta campaigns, SEO audits, email marketing, push notifications, mentorship, affiliates, apps –…

  • Free Screen Recording and Heatmap Tool For Shopify Stores

    Free Screen Recording and Heatmap Tool For Shopify Stores

    Conversion optimization for Shopify stores is mostly about finding UX, UI problems and that happens when you truly understand your customers. I know it’s easier said than done, but it becomes much easier when you can watch what your visitors are doing on your store and check out your pages heatmaps. In this article, I’ll…

  • Discover The Hidden Growth Channel: Referrals

    Discover The Hidden Growth Channel: Referrals

    Shopify stores are always looking for new channels to get new customers. Facebook, TikTok, Google Ads, SEO… New channels are new ways to get new customers, and it makes complete sense. However, most of the time people miss a HUGE channel they already have: their existing customers. I’ll explain why your existing customers are great…

  • New Visitor Conversion Rate: How to Increase It?

    New Visitor Conversion Rate: How to Increase It?

    I checked the Google Analytics data of more than 300 Shopify stores, and all of them had one thing in common: the conversion rate for new visitors was lower than the conversion rate for returning visitors. This is completely understandable, but there are strategies you can use to increase your new visitor conversion rate. In…

  • Shopify High Traffic Low Sales

    Shopify High Traffic Low Sales

    Do you find yourself saying “I have huge traffic but very low sales”? I have good and bad news. I’ll start with the bad one: You’re not alone with this problem. Most Shopify stores have this problem, and it’s a HUGE problem. The good news is that this is a conversion problem, and you’ll find…