Author: Muhammed Tüfekyapan
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How to Setup Google Analytics 4 on Shopify
Google Analytics is a powerful tool for conversion optimization and marketing process. In this article I’ll show you how to install Google Analytics to your Shopify store in just 1 minute.
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Conversion Rate Optimization Guide
Conversion rate optimization getting more popular each day. In this ultimate guide you’ll learn What is conversion rate optimization How to calculate your conversion rate Elements of conversion rate optimization How to get started with conversion rate optimization Landing Page CRO E-Commerce Store CRO Conversion rate optimization tools A/B Testing for conversion rate optimization Personalization…
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Value Proposition Guide
Value proposition is a promise you give your potential customers about the value they’ll receive after choosing you. The value can be physical product, emotional change and feeling, doesn’t matter. It should be sum of the all value you’ll provide to your customers. In this guide I’ll explain value proposition elements, how to create your…
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Empathy Map
Empathy map widely used by marketing and conversion optimization teams. After creating ideal customer profile (ICP), you can find more information about what is ICP and how you can create your own ICP), it’s important to create an empathy map. It helps you to understand your customer better, so you can optimize your marketing and…
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How to Create Ideal Customer Profiles?
Ideal customer profiles (ICP) commonly used in marketing, growth and conversion optimization process. It was mostly used by the B2B companies but today D2C and B2C e-commerce brands use it too to increase ROI of their marketing and conversion optimization efforts. In my previous article I explained the ICP term and benefits of it. You…
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What is Ideal Customer Profile?
Ideal customer profile (ICP) is a popular term for growth, conversion and marketing teams. In this post I’ll explain what this term stand for and benefits of ideal customer profile.
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What is Real Growth for Shopify Stores?
Each Shopify store owner looking for growth for their own stores. Hundreds of experts, consultants and mentors sharing screenshots of impressive sales figures like six, seven or eight figures. Most time they end up either some course or some tactics. There are a variety of metrics like traffic, impression, ad clicks, conversion rate, revenue, profit,…
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How to Grow Shopify Store
You’ve launched your Shopify store, established a strong brand, introduced your products to world. Now, the question that keeps you up at night is, ‘How do I grow my Shopify store?’. Everyone has a different answer for this question. A good store, great Meta campaigns, SEO audits, email marketing, push notifications, mentorship, affiliates, apps –…
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Free Screen Recording and Heatmap Tool For Shopify Stores
Conversion optimization for Shopify stores is mostly about finding UX, UI problems and that happens when you truly understand your customers. I know it’s easier said than done, but it becomes much easier when you can watch what your visitors are doing on your store and check out your pages heatmaps. In this article, I’ll…
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Discover The Hidden Growth Channel: Referrals
Shopify stores are always looking for new channels to get new customers. Facebook, TikTok, Google Ads, SEO… New channels are new ways to get new customers, and it makes complete sense. However, most of the time people miss a HUGE channel they already have: their existing customers. I’ll explain why your existing customers are great…