Author: Muhammed Tüfekyapan
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Building Trust and Credibility on Shopify
Trust is one of the most important factors for higher conversions in Shopify. Baymard recently shared a research that shows 19% of people abandon checkout process because they didn’t trust the site with credit card information. In this post you’ll learn some quick tips and tricks to build trust and credibility on Shopify.
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Optimize Shopify Product Detail Page
Product detail pages (PDP) are crucial for higher conversions in Shopify. After working with hundreds of Shopify stores I created this guide for optimizing your PDP pages in Shopify.
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Marketing Guide For Shopify
Marketing is one of the most crucial operation for a Shopify store. There are lot’s of tactics to grow quickly and none of them not working. Well, if you looking for a way to create solid marketing plan, then this guide is for you. In this guide you’ll learn Definition of Marketing Market Research, Competitor Analysis and…
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Mastering Paid Advertising For Shopify
Paid advertising is the fastest way to get sales on your Shopify store. Succeeding paid advertising requires certain plan, strategy and tactics. In this post you’ll learn; What is paid advertising? How paid advertising works? Paid advertising models How to create your campaigns? FAQ What is paid advertising? Advertising is the eldest business strategy to…
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How to Build High-Converting Sales Funnels for Shopify
You decide to join entrepreneurship journey with Shopify, picked a great name, launched your store with great products. Started a few campaigns on Google or Meta and waiting your orders. Waiting new orders for days, weeks or maybe months. Now you’re thinking what’s wrong? The simple answer: You can’t sell without having a well designed…
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How to Setup Google Analytics 4 on Shopify
Google Analytics is a powerful tool for conversion optimization and marketing process. In this article I’ll show you how to install Google Analytics to your Shopify store in just 1 minute.
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Conversion Rate Optimization Guide
Conversion rate optimization getting more popular each day. In this ultimate guide you’ll learn What is conversion rate optimization How to calculate your conversion rate Elements of conversion rate optimization How to get started with conversion rate optimization Landing Page CRO E-Commerce Store CRO Conversion rate optimization tools A/B Testing for conversion rate optimization Personalization…
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Value Proposition Guide
Value proposition is a promise you give your potential customers about the value they’ll receive after choosing you. The value can be physical product, emotional change and feeling, doesn’t matter. It should be sum of the all value you’ll provide to your customers. In this guide I’ll explain value proposition elements, how to create your…
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Empathy Map
Empathy map widely used by marketing and conversion optimization teams. After creating ideal customer profile (ICP), you can find more information about what is ICP and how you can create your own ICP), it’s important to create an empathy map. It helps you to understand your customer better, so you can optimize your marketing and…
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How to Create Ideal Customer Profiles?
Ideal customer profiles (ICP) commonly used in marketing, growth and conversion optimization process. It was mostly used by the B2B companies but today D2C and B2C e-commerce brands use it too to increase ROI of their marketing and conversion optimization efforts. In my previous article I explained the ICP term and benefits of it. You…