Category: Growth

Have you ever wondered why shoppers add items to their cart, then disappear? It’s a frustrating mystery that haunts nearly every Shopify owner. Usual story: You drive traffic to your Shopify store, shoppers fill their carts…and then they’re gone. It happens all the time. Nearly every online store deals with abandoned carts. On average, 7…

Imagine turning those casual Instagram scrollers into loyal, paying customers. It’s possible, but it requires understanding the psychology behind impulse buying – especially in the age of endless feeds and instant gratification. On Instagram, purchases are often driven by emotion. A stylish jacket, a must-have kitchen gadget – these aren’t always planned purchases. They’re often…

Growth Suite helps you to recover abandoned carts with AI driven smart discounts. “How can I install the Growth Suite” is one of the most common question people have. This is why I recorded a quick video to show whole installation process of Growth Suite. Installing Growth Suite is super simple. Just click on “Install”…

You know the feeling when people are leaving your store without buying anything. Meta and Google ads getting more and more expensive each day while getting conversion getting harder. After working with more than 300 stores I created this article to explain what stops people to buying from buying. Let’s begin.

Let’s imagine this story. Build an awesome store, start your marketing campaigns and waiting the sales. Then you saw people are adding products to their cart but leaving their cart without buying anything. This is what we call cart abandonment. When you turn these abandoners to customer, it’s what we call abandoned cart recovery.

There are 4 bilion daily email users and it’s counting each day. This makes email marketing an important part of growth process for Shopify stores. In this post you’ll learn; How to approach email marketing Three types of email strategies you need to have Best practices for higher conversions and revenue from email marketing FAQ

You decide to join entrepreneurship journey with Shopify, picked a great name, launched your store with great products. Started a few campaigns on Google or Meta and waiting your orders. Waiting new orders for days, weeks or maybe months. Now you’re thinking what’s wrong? The simple answer: You can’t sell without having a well designed…

Value proposition is a promise you give your potential customers about the value they’ll receive after choosing you. The value can be physical product, emotional change and feeling, doesn’t matter. It should be sum of the all value you’ll provide to your customers. In this guide I’ll explain value proposition elements, how to create your…

Empathy map widely used by marketing and conversion optimization teams. After creating ideal customer profile (ICP), you can find more information about what is ICP and how you can create your own ICP), it’s important to create an empathy map. It helps you to understand your customer better, so you can optimize your marketing and…

Ideal customer profiles (ICP) commonly used in marketing, growth and conversion optimization process. It was mostly used by the B2B companies but today D2C and B2C e-commerce brands use it too to increase ROI of their marketing and conversion optimization efforts. In my previous article I explained the ICP term and benefits of it. You…