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Value Proposition Guide

Value proposition is a promise you give your potential customers about the value they’ll receive after choosing you. The value can be physical product, emotional change and feeling, doesn’t matter. It should be sum of the all value you’ll provide to your customers. In this guide I’ll explain value proposition elements, how to create your value propositions, how to get help when creating your value propositions and some value proposition examples with the canvas.

Firstly let’s start with what does value proposition does. A good value proposition explains how your products adds value to its target customers. It’s that simple.

Shopify has a great post about it and they’re using this image to explain value propositions.

Value Proposition
Value Proposition

It’s coming from Mario game. You know the story, when Mario gets the mushroom, he gets bigger. That mushroom is the value proposition.

How to Craft Your Value Proposition?

Before creating your value proposition, you need to understand your target audience. This is why you should first create your ideal customer profile (ICP). If you’re not familiar with ideal customer profile concept check out What is ICP and How to create your ICP articles.

When you know your audience and create empathy map for them, now you know that what is their pains, jobs and gains…

Value Proposition Canvas
Value Proposition Canvas by Strategyzer

Strategyzer has a great canvas to make this process simpler. Do this exercise for your own Shopify store.

First fill the customer side and fill the customer pains, jobs and gains.

Then think about your store, products and some brand advantages like fast shipping, free return policy etc. Just write them out in this map. This is a brainstorming session so don’t try to evaluate when you’re working on it. Just put down all ideas you have.

After completing this session, you can start to evaluate them and use AI power here.

I prefer Google Bard here. My prompts are very simple.

  • I’m a Shopify store owner. My ideal customer profile ….. (giving details about the icp here)
  • I’m selling …… (giving details about my products here)
  • You’re a senior consultant with 20+ years of experience. You’re a master at creating the most unique and unusual growth strategies. You’ve helped the fastest-growing companies in the world skyrocket their growth and customer acquisition. Your tone of voice should be actionable, no-fluff, approachable, casual, and storyteller.
  • Can you create me 10 creative highly effective value proposition alternatives for my store?

That’s it.

Value Proposition Examples

Let’s say we have a Shopify store selling high-end, organic baby clothes. Our icp is new parents who are sensitive about the health of their babies and looking for high-end clothes. I used Google Bard with the prompts I just shared.

Here are some value proposition examples;

1. Nurture Your Child’s Well-being with Skin-Loving Organic Cotton

Pamper your little one’s delicate skin with our luxuriously soft, chemical-free organic cotton baby clothes. Made with the purest ingredients, our garments gently embrace your baby’s skin, allowing them to thrive in comfort and safety.

2. Embrace Sustainable Style for a Greener Future

Dress your child in style while making a positive impact on the planet with our eco-conscious organic baby clothes. Our sustainable practices ensure minimal environmental impact, leaving a lasting legacy for generations to come.

3. Unleash Your Baby’s Inner Fashionista with Timeless Designs

Our exquisitely crafted organic baby clothes showcase timeless designs that transcend fleeting trends. Each piece is lovingly crafted to celebrate your baby’s unique style and personality.

4. Indulge in the Luxurious Comfort of Organic Baby Garments

Let your baby experience the difference of pure luxury with our ultra-soft, breathable organic baby clothes. Every touch, every movement will be enveloped in comfort that nurtures and soothes their delicate skin.

5. Make Conscious Choices for a Healthier, Happier Baby

Protect your baby from potentially harmful chemicals with our rigorously certified organic baby clothes. We prioritize safety and well-being, ensuring your little one’s comfort and health.

6. Join a Community of Like-Minded Parents Who Value Sustainability

Become part of a conscious community of parents who share your passion for sustainability and ethical practices. Together, we can make a positive impact on the world for our children.

7. Dress Your Baby in a Wardrobe that Reflects Your Values

Our organic baby clothes are more than just clothing; they embody a commitment to sustainability, social responsibility, and ethical practices. Dress your baby in garments that align with your values.

8. Experience the Difference of Superior Quality and Craftsmanship

Our organic baby clothes are meticulously crafted from the finest materials, ensuring exceptional quality and durability. Every stitch, every seam is a testament to our dedication to excellence.

9. Nurture Your Child’s Sense of Wonder with Playful Designs

Spark your baby’s imagination and creativity with our playful, whimsical organic baby clothes. Each piece is designed to inspire curiosity and encourage exploration.

10. Invest in Sustainable Fashion that Grows with Your Child

Our thoughtfully designed organic baby clothes are made to last, adapting to your child’s growth and development. Choose sustainable fashion that stands the test of time.

Common Mistakes

There are a few common mistakes. These are generally because of the value propositions of world-class brands.

If you’re just started your store and new to market, your value proposition should be different than Apple, Nike or Tesla, right?

Our main purpose is making a clear statement so our ICP easily understands why should they care about us.

After creating some alternative value propositions you can score them based on relevance and clarity.

If you want to get your audience attention, value proposition should be clear, simple, easily understandable and highly relevant.

Looking for more resource for growth in Shopify stores? Check out my growth guide.


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