One of the most common questions Shopify store owners have is, “How can I use a Shopify discount code before checkout?” This post will briefly explain how discount codes work on Shopify and how to use them effectively before the checkout stage.
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Using Discount Codes
Without a doubt, one of the most effective ways to increase your Shopify sales is by actively using discount codes.
However, simply creating discount codes and announcing them with a popup isn’t enough to boost your sales.
Your customers need to be aware of these campaigns and encouraged to complete their purchases using the discount codes.
The Checkout Process and Shopify Discount Codes
When you offer discount codes in your Shopify store, customers typically need to type those codes into the discount code field at checkout and then apply the discount.
This step isn’t as easy as you might think, especially for users visiting your store on mobile devices. If we acknowledge that the checkout process is already a challenging stage for many online shoppers, a significant portion of your visitors will likely abandon your store before they even see the discounted price.
Offering Discount Codes in the Cart Drawer or Cart Page
The most common solution to address this is to use apps that add elements to your store’s cart drawer or cart page, allowing users to apply discount codes during this stage.
With this approach, visitors can apply your discount codes directly in their cart drawer or cart page. They can then see how much they will save.
However, this approach has its drawbacks from a user experience and conversion rate perspective:
Visitors can only see the discounted price after adding items to their cart and applying the discount code.
Applying the code requires accurately typing it into the designated field, which can be difficult, especially on mobile.
The Ideal Way to Offer a Shopify Discount Code Before Checkout
Meet the best solution for offering a Shopify discount code before checkout: Growth Suite.
Growth Suite analyzes your visitor behavior and makes them a time-limited offer at the exact moment they are most engaged with your store.
Here’s how Growth Suite changes the experience:
Visitors see discounted prices on every product page. They can immediately see the discounted price and how long the offer is valid.
Cart pages and cart drawers display total savings. Visitors can see exactly how much they will save based on their cart total.
Discount codes are automatically applied. At checkout, there’s no need for visitors to enter a discount code. Growth Suite takes care of it automatically, so they can proceed directly with their purchase.
Two Key Advantages of This Approach:
Protect Your Brand: Instead of cluttering your store with discount codes and potentially cheapening your brand image, maintain a premium experience. At the same time, motivate immediate action with time-limited offers.
Deliver an Excellent User Experience: Provide a seamless experience by offering everything your customer needs at each stage of their buying journey.
You can try Growth Suite completely FREE for 14 days by installing it directly from the Shopify App Store. No code or theme changes needed.
Don’t forget to checkout our other article about Shopify discounts.
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