Category: Marketing

Have you ever wondered why Black Friday Cyber Monday (BFCM) makes such a huge impact on the e-commerce world? It’s that time of the year when customers race to find the best deals, and businesses scramble to stand out in a sea of discounts. In 2024, BFCM sales reached record-breaking levels, painting a clear picture…

Are you already feeling the buzz for Black Friday 2025? It’s an exciting time, especially if you have a Shopify store and want to capitalize on one of the biggest shopping events of the year. According to Adobe’s forecast, the projected spending for Black Friday 2025 is expected to reach $240.8 billion. That’s enormous! If…

Every brand wants to craft a loyalty program that truly resonates with customers. But how do you know if you’re offering the right incentives or falling behind industry leaders? That’s where competitor analysis steps in. By benchmarking your loyalty discount strategy against rivals, you gain clarity on what works, what’s outdated, and how to sharpen…

Picture this: you run an online store, and your customers aren’t just looking for a great product or the best price – they’re also looking for brands that align with their environmental values. In fact, 63% of global consumers already name sustainability as a crucial factor in brand loyalty decisions, and 81% believe companies must…

Imagine turning a simple coupon code into an exciting mini-game, where your shoppers happily spin wheels, scratch digital cards, or complete fun challenges, all in pursuit of special discounts. Sounds like a sure-fire way to energize engagement, right? That’s exactly what gamification does – it transforms ordinary promotions into dynamic, playful experiences. As more brands…

Think of your favorite brand launching a new loyalty program globally. One market loves big price cuts, another views big markdowns as suspicious and prefers subtle perks. These differences aren’t random – they’re cultural. As e-commerce surpasses $12 trillion in global value, expanding internationally demands you understand how local values shape discount acceptance. Otherwise, a…

Imagine being able to not only sell in bulk on Shopify but also keep your wholesale customers excited for their next large order. It’s no longer enough to simply offer discounted unit prices; businesses now expect the same level of personalized, relationship-driven approach that’s taken over B2C. The B2B e-commerce sector is booming—worth an estimated…

Picture this: you carefully set up a special discount campaign, only to see your margins quickly erode because certain customers (or even bots) exploited your codes repeatedly. This is the rising threat of discount code fraud and abuse – especially within loyalty programs designed to reward genuine, loyal shoppers. In 2025, it’s estimated that US…

Why do some shoppers light up at the sight of a 10% coupon, while others only respond to VIP early-access deals? The difference often lies not just in demographics (like age or location), but in deeper motivations and values – known as psychographics. By aligning your loyalty discounts with the personal beliefs and lifestyle drivers…

What if your best ideas for improving loyalty discounts could come straight from your customers? Feedback loops make this possible by actively inviting shoppers to share their opinions on which rewards they value most. Instead of guessing what perks will keep them coming back, you get direct input on everything from discount types to redemption…