Latest Blog Posts
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Gamification Elements: Making Discount Code Earning Fun and Engaging
Imagine turning a simple coupon code into an exciting mini-game, where your shoppers happily spin wheels, scratch digital cards, or complete fun challenges, all in…
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What types of urgency features work best for increasing sales?
Your Urgency Strategy Is Bleeding Money (And You Don’t Even Know It) We need to talk about the elephant in your conversion optimization room. You’re…
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International Loyalty Considerations: Cultural Differences in Discount Perception
Think of your favorite brand launching a new loyalty program globally. One market loves big price cuts, another views big markdowns as suspicious and prefers…
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B2B Loyalty Programs: Discount Strategies for Wholesale Customers on Shopify
Imagine being able to not only sell in bulk on Shopify but also keep your wholesale customers excited for their next large order. It’s no…
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Preventing Discount Code Fraud and Abuse in Loyalty Programs
Picture this: you carefully set up a special discount campaign, only to see your margins quickly erode because certain customers (or even bots) exploited your…
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How do personalized discount codes compare to general store discounts on Shopify?
You just gave a 20% discount to someone who was already pulling out their credit card. And you did it with a smile. It happens…
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Psychographic Segmentation: Aligning Discount Types with Customer Values and Motivations
Why do some shoppers light up at the sight of a 10% coupon, while others only respond to VIP early-access deals? The difference often lies…
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What’s the best way to implement discount timers without cheapening my brand?
Transform Your Shopify Conversion Rate Without Sacrificing Brand Value: The Countdown Timer Revolution We’ve all abandoned shopping carts. And we’ve all had that moment where…
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Customer Feedback Loops: Improving Loyalty Discounts Through Direct Input
What if your best ideas for improving loyalty discounts could come straight from your customers? Feedback loops make this possible by actively inviting shoppers to…
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What is the difference between fake urgency and authentic urgency?
Truth or Trap: The Hidden Reality Behind E-Commerce Urgency Tactics What if I told you most of those countdown timers you see online are lying…