Latest Blog Posts
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GDPR, CCPA & Beyond: An Overview of Key Email Regulations
Have you ever wondered why some brands ask for explicit consent before sending you emails? Over the years, concerns about data privacy have increased. Laws…
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Frequency & Recency Targeting for More Effective Email Campaigns
Have you ever wondered why some emails hit your inbox at just the right time, while others seem irrelevant or repetitive? The timing of an…
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Dynamic Email Content & Conditional Logic in Shopify
Have you ever received an email that felt perfectly tailored to your shopping habits? This is the power of dynamic content. By showing different email…
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Personalized Product Recommendations to Boost Conversions
Have you ever opened an email from your favorite store and found a list of products that perfectly matched your taste? That’s the power of…
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Essential Segments for Shopify Stores: VIPs, New Subscribers & More
Are you looking to increase sales and strengthen customer relationships for your Shopify store? One of the best ways to do this is by customer…
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Re-Engagement Campaigns for Inactive Shopify Subscribers
Are your emails going unopened? Do you notice a growing number of subscribers who never click on your offers? This situation is common for many…
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Cross-Selling & Upselling via Automated Email Sequences
Have you ever wondered how to encourage your existing customers to purchase more products or upgrade to a higher-priced item? Cross-selling and upselling are two…
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Abandoned Cart Recovery Emails: Techniques & Timing
Why do so many online shoppers leave items in their carts? And how can we bring them back to complete the purchase? These questions lie…
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Welcome Series Best Practices for New Shopify Subscribers
Are you looking for a way to make a lasting impression on new subscribers? A welcome series might be the answer. In the world of…
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Implementing Growth Suite for Advanced Email Collection & Management
Have you ever felt that your online store could benefit from more targeted email collection methods? Email remains one of the most powerful ways to…