Latest Blog Posts
-
Essential Email KPIs: Open Rates, CTR & Conversion Metrics
Have you ever launched an email campaign and wondered if it was truly effective? In the world of digital marketing, email remains a core channel…
-
Minimizing Spam Complaints & Maintaining High Email Deliverability
Have you ever sent an email campaign and noticed it landed in your subscribers’ spam folders? This problem hurts your engagement and can damage your…
-
Privacy Policies & Terms: Crafting Legally Compliant Documentation
Have you ever paused to wonder if your website’s privacy policy or terms of service actually meets legal requirements? In today’s digital world, having properly…
-
Consent Management: Keeping Track of Subscriber Permissions
Have you ever felt unsure about whether you really have permission to email someone on your list? In modern email marketing, consent is more important…
-
GDPR, CCPA & Beyond: An Overview of Key Email Regulations
Have you ever wondered why some brands ask for explicit consent before sending you emails? Over the years, concerns about data privacy have increased. Laws…
-
Frequency & Recency Targeting for More Effective Email Campaigns
Have you ever wondered why some emails hit your inbox at just the right time, while others seem irrelevant or repetitive? The timing of an…
-
Dynamic Email Content & Conditional Logic in Shopify
Have you ever received an email that felt perfectly tailored to your shopping habits? This is the power of dynamic content. By showing different email…
-
Personalized Product Recommendations to Boost Conversions
Have you ever opened an email from your favorite store and found a list of products that perfectly matched your taste? That’s the power of…
-
Essential Segments for Shopify Stores: VIPs, New Subscribers & More
Are you looking to increase sales and strengthen customer relationships for your Shopify store? One of the best ways to do this is by customer…
-
Re-Engagement Campaigns for Inactive Shopify Subscribers
Are your emails going unopened? Do you notice a growing number of subscribers who never click on your offers? This situation is common for many…