Author: Muhammed Tüfekyapan

Value proposition is a promise you give your potential customers about the value they’ll receive after choosing you. The value can be physical product, emotional change and feeling, doesn’t matter. It should be sum of the all value you’ll provide to your customers. In this guide I’ll explain value proposition elements, how to create your…

Empathy map widely used by marketing and conversion optimization teams. After creating ideal customer profile (ICP), you can find more information about what is ICP and how you can create your own ICP), it’s important to create an empathy map. It helps you to understand your customer better, so you can optimize your marketing and…

Ideal customer profiles (ICP) commonly used in marketing, growth and conversion optimization process. It was mostly used by the B2B companies but today D2C and B2C e-commerce brands use it too to increase ROI of their marketing and conversion optimization efforts. In my previous article I explained the ICP term and benefits of it. You…

Ideal customer profile (ICP) is a popular term for growth, conversion and marketing teams. In this post I’ll explain what this term stand for and benefits of ideal customer profile.

Each Shopify store owner looking for growth for their own stores. Hundreds of experts, consultants and mentors sharing screenshots of impressive sales figures like six, seven or eight figures. Most time they end up either some course or some tactics. There are a variety of metrics like traffic, impression, ad clicks, conversion rate, revenue, profit,…

You’ve launched your Shopify store, established a strong brand, introduced your products to world. Now, the question that keeps you up at night is, ‘How do I grow my Shopify store?’. Everyone has a different answer for this question. A good store, great Meta campaigns, SEO audits, email marketing, push notifications, mentorship, affiliates, apps –…

Shopify stores are always looking for new channels to get new customers. Facebook, TikTok, Google Ads, SEO… New channels are new ways to get new customers, and it makes complete sense. However, most of the time people miss a HUGE channel they already have: their existing customers. I’ll explain why your existing customers are great…