Author: Muhammed Tüfekyapan

The journey that shoppers take from discovering a product to completing a purchase is a fascinating process. Understanding the psychological factors behind each stage can help you engage customers and encourage them to move forward. Over the years, the traditional AIDA model—Awareness, Interest, Desire, and Action—has evolved into more complex, non-linear paths, especially with the…

Have you ever wondered why some online stores seem to effortlessly convert visitors into buyers while others struggle? One of the key strategies behind this success is A/B testing, which allows you to compare two versions of a webpage or offer and see which one performs better. In e-commerce, especially on Shopify, this method is…

Have you ever wondered why some people visit your online store, browse products, add items to their cart, and then never complete the purchase? This is a common situation that many Shopify store owners face, and it all revolves around what we call the “bottom of the funnel” (BOFU). The conversion funnel outlines the journey…

Have you ever noticed how many of your online store visitors leave without making a purchase? Often, they become interested in your brand or products, but they still feel unsure about whether to complete the sale. This stage—often called the “mid-funnel”—is where potential customers are no longer just discovering your brand, yet they aren’t fully…

Have you ever wondered why so many new visitors leave your online store before buying anything? The answer often lies at the very top of your funnel, where customers first become aware of your products and engage with your brand. In e-commerce, especially on Shopify, the top-of-funnel (TOFU) stage is where you capture attention and…

Have you ever wished you could see into the future of your online store’s performance? Predictive funnel analytics helps you do exactly that. Instead of focusing only on past or present data, predictive analytics uses advanced algorithms—often powered by artificial intelligence (AI) or machine learning—to forecast how your funnel might perform in the coming weeks…

Have you ever looked at your sales funnel and wondered why certain customers seem to breeze through the purchase steps while others drop off almost immediately? Funnel segmentation can help you find those answers. Instead of viewing your entire audience as one large group, you break down funnel data into smaller segments, such as traffic…

Introduction to Funnel Analytics Ever wonder where people drop off in your online store? Funnel analytics helps you see each stage in a customer’s journey—from the first time they hear about you to when they make a purchase. By tracking these stages, you can pinpoint exactly where you’re losing potential buyers. This insight is vital…

Introduction to Cohort Analysis and Its Relevance to E-commerce Have you ever wondered why some discount campaigns seem to boost sales instantly, but then lose their magic over time? Traditional funnel analytics often focuses on short-term spikes in conversion, but it can miss the bigger picture of how discounts affect customers weeks or even months…

Understanding Funnel Visualization in E-commerce Have you ever wondered why some online shoppers add items to their cart but never complete the purchase? Funnel visualization helps you see the steps customers take on their journey to buy something from your store. In e-commerce, this path usually starts with the first website visit, continues through product…