Advanced Configurations for Time-Limited Offers in Growth Suite

Running successful discount campaigns isn’t just about offering the right percentage off. It’s about having complete control over what gets discounted, when, and for whom. Growth Suite gives you powerful tools to configure your time-limited offers exactly how you want them. Let’s explore how to use these advanced configurations to protect your profits while maximizing conversions.

Why Advanced Discount Rules Matter

Imagine this scenario: You’re running a 20% off campaign to boost sales. Everything seems great until you realize:

• Your premium brand products (with strict pricing agreements) are being discounted
• Items already on sale are getting double-discounted
• Large wholesale orders are eating massive chunks from your profits

Without proper rules in place, your well-intended promotion can quickly turn into a profit disaster. That’s where Growth Suite’s advanced configurations come in.

Essential Discount Rules in Growth Suite

1. Exclude Products by Vendor

Some vendors have strict pricing policies. Maybe you carry Nike products and they don’t allow discounts. Or perhaps you have a luxury brand partnership that requires maintaining premium pricing.

How it works:

• Select one or more vendors from your list
• Any product from these vendors automatically becomes ineligible for discounts
• The system applies this rule to all Growth Suite campaigns

Real-world example: Sarah runs a fashion boutique. She carries products from three premium designers who prohibit discounting. By adding these vendors to her exclusion list, she can run store-wide promotions without worrying about violating vendor agreements.

2. Exclude Products by Title Keywords

Sometimes you need to exclude products based on specific characteristics. Maybe all your “Limited Edition” items should never be discounted, or “Pre-Order” products need to maintain full price.

How it works:

• Enter keywords or phrases (like “Limited Edition” or “New Arrival”)
• Any product with these words in the title gets excluded
• The system checks product titles in real-time

Keyword Example	Products Excluded	Use Case
“Limited Edition”	All limited edition items	Maintain exclusivity
“Pre-Order”	Upcoming products	Full price for new launches
“Christmas 2025”	Holiday collection	Seasonal pricing control
“Gift Card”	All gift cards	Never discount gift cards

Smart tip: Use this for seasonal exclusions. Add “Christmas 2025” to exclude holiday items from general promotions while running your regular campaigns.

3. Compare-At Price Protection

Double discounting is a profit killer. If a product is already marked down from $100 to $70, adding another 20% off brings it to $56—that’s a 44% total discount!

How it works:

• Enable the “Compare At Price” control
• Products already on sale (with compare-at prices) become ineligible
• Prevents stacking discounts that destroy margins

Scenario	Without Protection	With Protection	You Save
$100 item on sale for $70	$56 (additional 20% off)	$70 (no additional discount)	$14
$200 item on sale for $150	$120 (additional 20% off)	$150 (no additional discount)	$30

Why this matters: It maintains the integrity of your sales. Your “Sale” collection stays special, and regular promotions don’t accidentally create super-deep discounts.

4. Maximum Discount Amount Cap

This is your safety net for percentage-based discounts. It prevents massive losses on high-value orders.

How it works:

• Set a maximum dollar amount for any discount
• Even if the percentage calculation is higher, the discount caps at your limit
• Protects you from huge discounts on bulk or expensive orders

Example in action:
– You offer 25% off store-wide
– Maximum discount cap: $300
– Customer orders $2,000 worth of products
– Instead of $500 off (25%), they get $300 off
– You save $200 while still providing value

The Power of Product Blacklisting

Beyond general rules, sometimes you need surgical precision. That’s where Growth Suite’s blacklist feature shines.

How Blacklisting Works

Think of it as your “never discount these” list. You can:

• Add specific products individually
• Exclude entire collections
• Update the list anytime
• Apply it across all campaigns instantly

When to Use Blacklisting

Product Type	Reasoning	Impact
Best-sellers	Already selling well at full price	Maintain full margins
New arrivals	Test market response first	Preserve perceived value
Signature items	Define your brand identity	Premium status protection
Low-margin products	Already minimal profit	Prevent losses

Setting Up Your Blacklist

1. Navigate to your Growth Suite dashboard
2. Go to Discount Rules section
3. Select “Product Blacklist”
4. Search and add products one by one
5. Or import a CSV list for bulk additions
6. Save and apply to all campaigns

The beauty? Once set up, you never have to worry about these products being discounted accidentally.

Types of Campaigns in Growth Suite

Now that you understand the rules, let’s explore how to create different types of campaigns.

1. Store-wide Campaigns

Perfect for major events like Black Friday or anniversary sales.

Key features:

• Fixed start and end dates
• Applies to all eligible products (respecting your rules)
• Shows countdown timers in days, hours, and minutes
• Uses Shopify’s automatic discount system
• Great for building event excitement

Best practices:

• Plan these for genuine occasions
• Promote heavily through email and social media
• Set clear expectations about timing
• Never extend—maintain urgency integrity

2. Personalized Campaigns

The smartest way to convert hesitant shoppers.

How they work:

• Tracks individual visitor behavior
• Identifies “dedicated buyers” (no discount needed)
• Offers personalized discounts to fence-sitters
• Adjusts discount depth based on engagement level
• Creates unique, single-use codes automatically

Visitor Type	Engagement Level	Discount Offered	Timer Duration
Dedicated Buyer	Ready to purchase	No discount	—
High Interest	Almost ready	5%	15 minutes
Low Interest	Just browsing	15%	45 minutes

This approach protects your margins while maximizing conversions.

3. Custom Audience Campaigns

Target specific visitor segments with precision.

Powerful targeting options:

• Visitors who abandoned cart in last visit
• Returning visitors after X days
• Mobile-only shoppers
• First-time visitors from specific sources
• Email subscribers who haven’t purchased

Example campaign: “Visitors who added to cart but didn’t check out on their last visit”
– Trigger: When they return to your site
– Offer: 10% off for 30 minutes
– Message: “Complete your purchase—your items are waiting!”

Best Practices for Configuration

Start Conservative

• Begin with smaller discounts and shorter durations
• Test and gradually increase if needed
• Monitor your margins closely

Layer Your Rules

• Combine vendor exclusions with blacklisting
• Use maximum discount caps even on small percentage offers
• Enable compare-at price protection always

Review and Refine

• Check your analytics weekly
• Identify products that should never be discounted
• Adjust rules based on actual performance
• Listen to customer feedback

Maintain Consistency

• Keep your rules consistent across campaigns
• Document your configuration decisions
• Train your team on the why behind each rule

Common Configuration Mistakes to Avoid

Mistake	Why It Happens	How to Avoid
Forgetting about bundles	Focus only on individual products	Review all product relationships
Ignoring seasonal changes	Set and forget mentality	Schedule monthly rule reviews
Over-complicating	Trying to perfect everything at once	Start simple, add gradually
Not testing	Assuming rules will work	Test with small audience first
Forgetting to update	Products and priorities change	Set calendar reminders

The Bottom Line

Advanced configurations in Growth Suite aren’t just about preventing problems—they’re about maximizing opportunity. By taking control of what gets discounted and when, you can:

• ✅ Protect vendor relationships
• ✅ Maintain brand value
• ✅ Prevent margin erosion
• ✅ Increase customer lifetime value
• ✅ Build sustainable growth

The most successful Shopify stores don’t just offer discounts—they offer smart discounts. With Growth Suite’s advanced configurations, you have all the tools you need to join them.

Remember: The goal isn’t to discount less. It’s to discount smarter. Every rule you set, every product you blacklist, and every campaign you configure should serve one purpose: growing your business profitably.

Start with one rule today. Test it. Measure the results. Then add another. Before you know it, you’ll have a finely-tuned discount machine that converts browsers into buyers while protecting what matters most—your bottom line.