Latest Blog Posts
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The Unboxing Experience: Making Your Valentine’s Delivery Shareable on TikTok
Your Valentine’s marketing probably focuses on getting the sale. Ads, emails, promotions—all designed to convert browsers into buyers. But there’s a marketing moment most Shopify…
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Beyond Red Hearts: 3 Creative Angles for Brands That Don’t Fit the Valentine’s Mold
If you sell jewelry, flowers, or chocolates, Valentine’s Day marketing is obvious. But what if you sell power tools? Enterprise software? Office supplies? Pet food?…
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Which KPIs Actually Matter for Valentine’s Campaigns? (Hint: It’s Not Just ROAS)
Every Shopify merchant tracks ROAS during Valentine’s Day. It’s the default metric, the number everyone reports in Slack channels and mastermind groups. But here’s the…
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Optimizing Your Shopify Store for “Gift Anxiety”: UX Tweaks That Ease Decision Paralysis
Valentine’s Day creates a unique psychological burden for online shoppers. Unlike buying for themselves—where they know exactly what they want, their size, and their preferences—gift…
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The “Forgot to Buy” Segment: Targeting Procrastinators with High-Converting SMS Campaigns
There’s a segment of Valentine’s shoppers that most merchants either ignore or handle poorly: the procrastinators. These are the people who know February 14th is…
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Love Your Margins: How to Run a Valentine’s Sale Without Devaluing Your Brand
Valentine’s Day represents one of the most lucrative shopping periods for Shopify merchants. With consumers spending billions on gifts, experiences, and romantic gestures, the temptation…
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The “February 15th” Strategy: Turning One-Time Gifters into Life-Time Customers
Valentine’s Day brings a surge of new customers to your Shopify store. The orders flow in, revenue spikes, and the campaign feels like a success.…
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Don’t Sell Products, Sell Dates: The Guide to High-AOV Valentine’s Bundles
Most Shopify merchants approach Valentine’s Day bundling wrong. They take three products that vaguely relate to each other, slap a discount on the combination, and…
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5 Last-Minute Valentine’s Email Flows That Convert (Templates Included)
Most Shopify merchants approach Valentine’s email the same way: create a pretty email, write “Valentine’s Sale!” in the subject line, and blast it to their…
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The “Anti-Cliché” Valentine’s Ad Strategy: How to Stand Out When CPMs Skyrocket
Every year, Shopify merchants make the same mistake. They launch Valentine’s campaigns filled with red hearts, pink backgrounds, Cupid imagery, and “Love is in the…