Category: E-commerce Psychology

Creating urgency is a proven strategy to increase conversions on e-commerce stores. It’s popular and getting more popular but most of the time conversion and marketing people can get the urgency wrong and this can cause losing brand image, lower conversion and losing customer trust.

Data, creatives, products, AI, conversion optimization, A/B tests, there are lot’s of discussions on e-commerce field. We try to understand what is going around on our store and optimize using technical tools. However we don’t discuss enough the psychological triggers and issues for better performances. Now in this post we’ll discuss what is e-commerce psychology…