Latest Blog Posts

The journey that shoppers take from discovering a product to completing a purchase is a fascinating process. Understanding the psychological factors behind each stage can…

Have you ever wondered why some online stores seem to effortlessly convert visitors into buyers while others struggle? One of the key strategies behind this…

Have you ever wondered why some people visit your online store, browse products, add items to their cart, and then never complete the purchase? This…

Have you ever noticed how many of your online store visitors leave without making a purchase? Often, they become interested in your brand or products,…

Have you ever wondered why so many new visitors leave your online store before buying anything? The answer often lies at the very top of…

Have you ever wished you could see into the future of your online store’s performance? Predictive funnel analytics helps you do exactly that. Instead of…

Have you ever looked at your sales funnel and wondered why certain customers seem to breeze through the purchase steps while others drop off almost…

Introduction to Funnel Analytics Ever wonder where people drop off in your online store? Funnel analytics helps you see each stage in a customer’s journey—from…

Introduction to Cohort Analysis and Its Relevance to E-commerce Have you ever wondered why some discount campaigns seem to boost sales instantly, but then lose…

Understanding Funnel Visualization in E-commerce Have you ever wondered why some online shoppers add items to their cart but never complete the purchase? Funnel visualization…