Latest Blog Posts

Have you ever looked at your sales funnel and wondered why certain customers seem to breeze through the purchase steps while others drop off almost…

Introduction to Funnel Analytics Ever wonder where people drop off in your online store? Funnel analytics helps you see each stage in a customer’s journey—from…

Introduction to Cohort Analysis and Its Relevance to E-commerce Have you ever wondered why some discount campaigns seem to boost sales instantly, but then lose…

Understanding Funnel Visualization in E-commerce Have you ever wondered why some online shoppers add items to their cart but never complete the purchase? Funnel visualization…

Have you ever used your phone to browse an online store, then switched to your laptop to compare prices, only to finish your purchase on…

Have you ever felt excited about a product online but ended up abandoning your cart due to confusing pages or tricky forms? If so, you’ve…

Imagine this: a customer loves your product, adds it to their cart, and seems ready to buy. Yet, 74% of the time, they leave without…

Modern online shopping is no longer a simple path from discovery to purchase. Today, customers follow multiple routes before making a decision, whether they’re browsing…

Every shopper’s journey is unique. In the past, people discovered products through advertisements in newspapers, magazines, and simple storefronts. But today, thanks to the internet…

What if your Shopify store could predict a customer’s next purchase—and offer the perfect discount—before they even realize they need it? Sounds like something from…