Author: Muhammed Tüfekyapan

What if 74% of your funnel drop-offs could be prevented by recognizing just one behavioral signal? It sounds almost too good to be true, but many businesses miss out on huge opportunities by overlooking small but powerful cues. Think about it: Are your “personalized” emails nothing more than a first-name greeting and a generic offer?…

The Neuroscience of Discounts: Why Timing Matters Have you ever wondered if your discounts might be lowering your total revenue instead of boosting it? Many store owners simply offer 20% off to every visitor, without asking if some shoppers would happily pay full price. Or they run urgent flash sales so often that people start…

Have you ever looked at your sales reports and thought, “I’m getting traffic, but where are the conversions?” This happens when your funnel has hidden leaks that scare potential buyers away. These leaks can be caused by technical problems—like broken links—or by deeper psychological issues such as choice overload, where too many options confuse people.…

Introduction What if 68% of your potential customers are abandoning your funnel at the same critical stage—and you don’t even know it? Think about it for a moment: how many of your visitors actually complete the journey from product page to purchase? Which small actions—like signing up for an email list—can predict whether someone will…

The Evolution of E-commerce Funnels Imagine a time when online shoppers simply noticed a product, became interested, and made a purchase in a neat, step-by-step way. That simple path is now changing. Today, 78% of buyers loop back and forth between different stages before finally deciding, according to the 2025 Shopify Commerce Trends Report. Why…

Understanding the Modern E-commerce Funnel The world of online shopping has changed dramatically in recent years. If you’re running an online store, understanding how customers find and buy your products is more important than ever. Let’s explore how the modern e-commerce funnel works and why it matters to your business. From AIDA to Complex Non-linear…

Mother’s Day is one of the biggest events in the e-commerce calendar. Families want to honor and surprise the moms in their lives with thoughtful gifts. Giveaways can be an excellent method to attract attention and boost sales during this special holiday. But how do you run a successful giveaway on Shopify? In this article,…

Mother’s Day is a time when families celebrate the special moms in their lives. As more people shop online for meaningful gifts, they also worry about whether they can return items easily if they’re not perfect. A hassle-free return policy can boost trust and convince shoppers to buy. In this post, we’ll talk about why…

Mother’s Day is a major event for online stores. Gifts, flowers, and special treats are top of mind for shoppers. But no matter how great your products are, shipping deadlines can make or break the experience. If a gift doesn’t arrive on time, customers may never shop with you again. This article will show you…

Mother’s Day is an exciting time for e-commerce. Customers seek special gifts to show how much they care, and many are willing to invest in luxurious items. For premium brands, this holiday brings a fantastic chance to showcase exclusive products on Shopify. But how can you make sure your high-end offerings stand out? In this…