Author: Muhammed Tüfekyapan

Have you ever used your phone to browse an online store, then switched to your laptop to compare prices, only to finish your purchase on a tablet later that evening? This is a common story in today’s world. Shoppers often move between multiple devices before deciding what to buy. As a business owner or marketer,…

Have you ever felt excited about a product online but ended up abandoning your cart due to confusing pages or tricky forms? If so, you’ve encountered the hidden barriers known as “funnel friction points.” Funnel friction points can significantly slow down or derail a customer’s journey, turning eager shoppers into frustrated abandoners. In this article,…

Imagine this: a customer loves your product, adds it to their cart, and seems ready to buy. Yet, 74% of the time, they leave without completing checkout. It feels paradoxical—why show interest if you’re only going to abandon the cart? This “decision delay” can actually become a strategic advantage if you understand the psychology behind…

Modern online shopping is no longer a simple path from discovery to purchase. Today, customers follow multiple routes before making a decision, whether they’re browsing on their phones during a coffee break, checking social media recommendations, or searching for reviews on different websites. Each of these touchpoints can influence whether someone eventually buys or abandons…

Every shopper’s journey is unique. In the past, people discovered products through advertisements in newspapers, magazines, and simple storefronts. But today, thanks to the internet and mobile devices, these paths have changed. Have you ever bought something online after seeing an ad on social media, then reading a review on a different website? That is…

What if your Shopify store could predict a customer’s next purchase—and offer the perfect discount—before they even realize they need it? Sounds like something from a sci-fi movie, right? Yet, this is quickly becoming a reality in modern e-commerce. Let’s ask ourselves a few important questions: Are your current analytics tools looking backward while AI-driven…

Why do 68% of Shopify mobile discounts fail to convert—and how can you fix them with native Shopify tactics? It’s a frustrating statistic, but you’re not alone. Many Shopify merchants struggle with hidden promo codes, slow theme designs, and checkout confusion that drive shoppers away. Ask yourself: Are your mobile discounts nearly invisible on your…

What if your discount strategy is based on guesswork rather than data—costing you up to 22% in potential profit every year? This question might make you wonder if you are missing out on real gains. Many businesses rely on “industry standards” or blanket offers, hoping to attract more sales. But have you thought about how…

Imagine if your checkout page quietly turns away 68% of people who are ready to buy. What if you could rescue 43% of those abandoned carts with a simple 5% discount? This scenario happens more often than you might think. Many online stores are leaving potential revenue behind because their checkout process feels complicated or…

Have you ever wondered if your countdown timers look like pushy sales tactics? Or felt unsure whether “limited-time” deals actually reduce your brand’s value? The truth might surprise you. Research on the human brain suggests that time-sensitive offers can boost conversions in a way that feels good and trustworthy to your shoppers. In this guide,…