Author: Muhammed Tüfekyapan

Have you ever wondered why some online shoppers need only a tiny nudge to buy, while others seem to wander around without making a purchase? Understanding the different levels of customer intent can help businesses shape discount offers in a way that matches each visitor’s mindset. This creates a powerful approach to increasing conversions and…

Have you ever wondered why some online shoppers get different discount offers than others, even when browsing the same store? This is the essence of Dynamic Discount Personalization. Instead of offering a standard promotion for everyone, modern e-commerce stores can adapt their deals in real time. By tracking and understanding visitor behavior, they adjust discount…

Have you ever wondered why some customers respond to your online store instantly, while others need more time, more information, or a different approach? This is where segment-specific funnel strategies come into play. By understanding that different groups of people have unique needs, interests, and reasons to shop, you can personalize your funnel to speak…

Have you ever wondered why certain online stores seem to know exactly what you want? Today, e-commerce personalization goes far beyond simple product recommendations. AI-powered personalization has become a key strategy for creating meaningful customer experiences. In the past, companies focused on broad customer segments—like “students,” “parents,” or “professionals.” However, modern AI allows businesses to…

Definition and Core Concepts Behavioral targeting is the practice of using data about how people behave online to offer them the most relevant content and promotions. Have you ever wondered why certain products or offers seem to “follow” you around the internet? This happens because marketers collect information about your online activities—like which pages you…

Understanding Discount Strategy Fundamentals Have you ever wondered why discounts seem to grab our attention so easily? It’s not just about saving money—it’s about feeling like we’ve made a smart decision. Discounts can reduce fear for new customers who are unsure about a brand, and they can also give existing customers a sense of belonging…

Have you ever wondered why some customers respond instantly to small discounts while others remain unmoved unless the offer is huge? Understanding how to adapt your promotional approach to different engagement levels can help your business stand out and boost profits. That’s where Discount Laddering comes in. It’s all about creating a progressive offer structure…

Are you looking for a clear and practical way to understand discounts, margins, and break-even points? You are in the right place! In this article, we will explore how businesses can design discounts that boost sales without destroying profits. We will also look at ways to calculate important financial metrics so you can make wise…

Psychological pricing is all about presenting prices in a way that appeals to our natural thinking patterns. When we talk about discounts, it means creating deals that feel more appealing by using certain strategies, even if the actual numbers are similar. Have you ever felt more excited about a product because it was “on sale,”…

Discounts play a huge role in online shopping because they encourage people to buy, reduce cart abandonment, and help build customer loyalty. Have you ever felt more excited to complete a purchase just because you saw a discount? This feeling is no accident. Discounts can make us feel like we are getting an excellent deal,…