Author: Muhammed Tüfekyapan

Your Valentine’s marketing probably focuses on getting the sale. Ads, emails, promotions—all designed to convert browsers into buyers. But there’s a marketing moment most Shopify merchants completely ignore: what happens when the customer actually opens the package. The unboxing moment is emotionally charged. For Valentine’s gifts, it’s even more so—the recipient opens something given with…

Every Shopify merchant tracks ROAS during Valentine’s Day. It’s the default metric, the number everyone reports in Slack channels and mastermind groups. But here’s the uncomfortable truth: ROAS alone tells you almost nothing about whether your Valentine’s campaign is actually profitable. A 4x ROAS sounds impressive until you factor in that 60% of those customers…

Valentine’s Day creates a unique psychological burden for online shoppers. Unlike buying for themselves—where they know exactly what they want, their size, and their preferences—gift buyers navigate a minefield of uncertainty. Will they like it? Will it arrive on time? Is it too expensive? Not expensive enough? This “gift anxiety” manifests in higher bounce rates,…

There’s a segment of Valentine’s shoppers that most merchants either ignore or handle poorly: the procrastinators. These are the people who know February 14th is coming, intend to buy a gift, but keep pushing the purchase until “tomorrow.” Here’s why they matter: Procrastinators convert at higher rates than any other segment when urgency is genuine.…

Most Shopify merchants approach Valentine’s Day bundling wrong. They take three products that vaguely relate to each other, slap a discount on the combination, and call it a “Valentine’s Bundle.” The result: modest AOV increases and margin compression that makes the effort barely worthwhile. The merchants who crush Valentine’s Day think differently. They don’t sell…

Most Shopify merchants approach Valentine’s email the same way: create a pretty email, write “Valentine’s Sale!” in the subject line, and blast it to their entire list. Then they check their stats, see mediocre results, and conclude that “email doesn’t work like it used to.” The problem isn’t email—it’s the approach. Segmented, behavior-triggered flows outperform…